Well, when talking in terms of the vehicles our favorite stars will be driving that is for GM, which is the only automotive sponsor provided them with more than 75 of these green automobiles. They come in the form of fully fuel-cell powered or Flex-Fuel E85 ethanol compatible rides. GMC and Chevrolet has started to use these highly prestigious events a s advertising platforms to present their environmentally friendly line of vehicles which now numbers to almost 20 types, making GM the largest manufacturer of green vehicles in the entire world. They began with the 50th Annual Grammy, then the 39th NAACP Image Awards and now the Oscars. The company is also hosting an event titled, “Chevy Rocks the Future” which is their version of an appeal to the younger generation to turn to alternative fuelled vehicles for a greener and brighter future. A full fleet of Chevy Equinox fuel cell vehicles will ferry celebrities to the awards ceremony making it a green and celebrity filled night for all.
GM is capitalizing on green technology to give it the edge in the ever competitive automotive industry which Toyota currently tops as the leader in global markets. Cleaner and zero emission vehicles are getting better and better with the advent of advances in the fuel-cell arena such as research in direct ethanol fuel cells which are now for release in the IT and Consumer Electronics market to power digital devices from all over. Other variants are also making their own advances making the dream of a totally green auto industry a bit more of reality than a dream.
Alternative fuel vehicles have been plagued by many bugs such as fuel delivery, fuel distribution infrastructure and storage issues along with the fact that the fuels used are either highly combustible (Hydrogen) or even lethal to humans(Methanol and Ethanol which come from the same group of alcohol types). Developments have solved some of the problems though some still exist, the promises the technology has is so enticing that people cannot turn their heads on the technology which only has water as a byproduct.